Three things I do well. Custom websites for businesses that need to make a real impression. Deep Shopify work for serious operators. And the backend systems that hold everything together.
Custom means built for your specific business, not adapted from a theme someone else picked. Every decision — layout, structure, how content is organized, what gets emphasized — comes from understanding what you actually do and who you're trying to reach.
A template site looks like every other site. That's fine until you're trying to stand out, win a client over a well-funded competitor, or communicate something specific about your brand. At that point the gap between custom and generic becomes obvious fast.
I build for performance from the start. Fast load times, strong Core Web Vitals, clean code that search engines can read. Speed isn't a checkbox — it's part of how the site feels and how it ranks.
Because I work alone, design and code come from the same brain. There's no handoff between a designer who had one vision and a developer who built something different. The result holds together. And when it's built right, it doesn't need to be rebuilt in two years.
Real estate clients want leads, not traffic. I build agent and team sites that load fast, establish credibility immediately, and make it easy for a prospect to call or book. Clear contact, strong photography, and no friction between interest and action.
Portfolio sites built around the work, not the platform. Fast image delivery, clean galleries, and booking or inquiry flows that get out of the way and let the photography do its job.
Service businesses and consultants who need a site that actually converts inquiries, not a brochure that just sits there. Clear positioning, fast load, and an obvious path to contact.
Marketing sites for companies that care about presentation. Custom design, intentional motion, and the kind of polish that separates serious from generic. Built to hold up under scrutiny.
My deepest specialty. I run my own multi-location Shopify operation, so I know what production e-commerce looks like: the edge cases, the failure modes, the integrations that actually matter. From custom apps and ERP sync to AI-driven automation, I've built most of it for myself first.
The systems that make everything else run. Automation pipelines, AI integrations, API connections, and the infrastructure that turns a one-off project into something that operates reliably at scale. The unglamorous work that actually matters.
Python and Node.js automation that runs unattended — product feeds, inventory sync, content generation, daily reports.
LLM-powered features done right: structured prompts, factual grounding, human review loops, and observability so you trust what ships.
Self-learning order grading systems that quarantine risky transactions and learn from every chargeback. Built for production scale.
Anywhere two systems need to talk — payments, ERP, CRM, marketing, analytics. I write the glue that holds the stack together.
Tell me what you're building and what you need. I'll get back within a day or two with honest thoughts on how I can help.